Blog & Advice

Seasonal Shift: How to Adapt Your Skincare Routine
Seasons transform your skin. We guide you to adapt your routine to each period of the year, with our smart foundation as a constant base. Winter: Fight against dehydration. Cold... Read more...
Beauty Economics: Why Our Foundation is a Smart Investment
At first glance, our smart foundation may seem more expensive than a classic product. We explain why it is actually a substantial saving. One product = three shades. Most women... Read more...
Foundation and Sports: Can You Wear Makeup While Being Active?
We often get this question: Can I wear foundation to the gym? To a yoga class? Here are our detailed answers. Intense sports: best avoided. Running, CrossFit, spinning... anything that... Read more...
Makeup Beginner? The Ultimate Foundation Guide
Never worn foundation before? Does the cosmetics section intimidate you? We'll guide you step-by-step for a professional-looking result right from the start. Why use foundation? It evens out your complexion,... Read more...
Oily Skin: How to Keep a Matte Complexion All Day Long
Oily skin has specific needs. Shine at midday, makeup sliding off, enlarged pores... We have the solutions. The anti-shine preparation. Start with a deep cleanse. Then apply a mattifying primer... Read more...
Travel Read: Why Our Foundation Is the Globetrotter's Ally
We travel a lot and we know the dilemma: which products to bring without overloading your suitcase? Our smart foundation solves several problems at once. One product, all destinations. Heading... Read more...
Mature Skin: Our Secrets for Radiant Skin After 40
Mature skin has specific needs. We accompany women over 40 daily towards the perfect complexion. Our expert tips. Preparation is crucial. Invest in a good moisturizing serum with hyaluronic acid.... Read more...
Express Morning Routine: Perfect Skin in 3 Minutes
Rushed mornings, we know them well. Between a missed alarm and catching the metro, makeup often takes a backseat. Here's our express routine for a flawless complexion in 180 seconds.... Read more...
5 Foundation Mistakes You're Making (And How to Avoid Them)
We receive customers daily who are frustrated with the results of their makeup. Yet, just a few adjustments are enough to completely transform the outcome. Here are the 5 most... Read more...
Smart Foundation: The Beauty Revolution That Simplifies Your Life
Makeup is entering a new era. We've developed smart foundation that automatically adapts to your skin tone. No more drawers full of different shades for every season! How does it... Read more...