We receive customers daily who are frustrated with the results of their makeup. Yet, just a few adjustments are enough to completely transform the outcome. Here are the 5 most common mistakes.
Mistake #1: Skipping hydration. Your dehydrated skin absorbs foundation unevenly. Result: patches, noticeable dry areas. We insist: always apply your moisturizer and wait 2 minutes for it to penetrate before applying makeup.
Mistake #2: Using too much product. More is not better. Since our smart foundation is ultra-concentrated, a small amount covers the entire face. Start with a little, add locally if needed.
Mistake #3: Applying in circular motions. These gestures pull the skin and highlight peach fuzz. We recommend downward strokes that smooth and even out naturally.
Mistake #4: Neglecting the neck. The demarcation line between face and neck is the sign of amateur makeup. Always blend your foundation down to the base of your neck for an invisible transition.
Mistake #5: Not cleaning your tools. Dirty brushes and sponges accumulate bacteria and residue. They ruin the application and can cause imperfections. Clean weekly at a minimum!
With our smart foundation, you already eliminate mistake #1bis: the wrong shade. The rest is just a matter of technique.
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